The articles are designed to take into account your particular marketing goals. You may have a particular campaign running which warrants some extra exposure, or you may desire strong, well-written content to build sustained, targeted traffic and links to your main website.
We can also help you with the implementation of an actual blog or multiple blogs on your own website or elsewhere.
When done correctly, these are tremendously effective at:
- Targeting high-value prospects and not wasting resources at too wide an audience
- Building up exposure to your brand and particular products and services
- Enhancing specific campaigns for extra reach
- Increasing link popularity to your web assets thereby improving their authority and page rank in the search engines
- Attracting more traffic to your website
We make sure that all content really delivers on your business's key phrases and keywords without over-doing it in the eyes of the seach engines.
We will also advise you on how best to include mechanisms to help others share this new content to help increase the overall effectiveness of your content strategy.