After the first step of having your new website created which will grab the instant attention of your prospect, and persuade them into contacting you to hopefully make an order, you then need to think about how you are going to get further, targeted traffic to your website.
So how do we get more people to visit your site without paying the world for it!
This can be achieved in many ways, some of which you will already currently employ, both offline and online:
- Advertising in local and national media mentioning your Web address.
People are more likely to remember your domain name than phone number and will wish to visit your site before making that important phone call. Hence the importance of the right domain name as discussed in the Domain Name section.
- Promoting your web address on your stationary.
Business cards and flyers highlighting your company's web address will bring in some traffic to your website. Printed media offer little informational content so the prospect's next step is to visit your website.
- Using paid services such as Google Adwords.
There are now a few online services which will show the link to your website when a prospect searches on your chosen keywords. These campaigns can be effective but much thought must be given to these keywords and the description of your advertisement. If the keywords are too generic then you will be wasting money with people clicking on your advertisement for something they do not need. Woking Web Design has great experience in this area. We can set up an account for you and guide you to get off to the right start.
- Paying for links on relevant sites.
If researched correctly, these paid-for links can be very effective. It is most unlikely that a competitor will allow you to advertise on their site of course but other sites related to your product or service may be willing to have a link back to your website for a small fee. It may be that there are several 'portal' sites within your sector that offer this very service. Often, they will offer the link for free in return for having their link placed on your website. This is called a reciprocal link exchange but if you have the budget then one-way links are better for many reasons.
- Using satellite sites as feeders.
This is discussed in the Domain Name section and often proves a very cost effective, long term, solution to securing traffic to your website.
- Utilising the latest Social Networking sites.
The creation and ongoing update of social media links to sites such as Facebook and LinkedIn are becoming increasingly important ways of showcasing your brand and engaging the community. As social networking takes an ever increasing hold on the consumer's pysche we can expect sites that make use of such sites to perform better in a competitive environment. We can lead you through this process.
Please contact us to discuss how we can help you attract more visitors to your website.